End Demand Switzerland

The logo was developed around the idea of a stop gesture, referencing the organization’s mission, while avoiding an overly literal or cliché approach. The mark integrates the initials “EDS” within the hand, allowing the symbol to function both as a standalone icon and alongside the full logo. This flexibility was especially important for use across social media and digital communication, where a strong, recognizable mark is essential.

The logomark was designed as a simplified, standalone symbol derived from the primary logo. Incorporating the initials “EDS” within a stylized hand, the mark allows for immediate recognition while remaining adaptable for use across digital platforms, particularly social media and small-format applications.